Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, Making Deals that Matter

gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as: In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. Make your moves with the confidence of having a team of experts at your back. The road from startup to IPO starts with . — Adam Bain, President of Global Revenue at Twitter — Dylan Smith, CFO of Box — Adam Braun, Founder and CEO of Pencils of Promise — Kyle Kelly, Business Development & Analysis at Zappos.com — Laurie Racine, Board Member, Creative Commons — Paul Murphy, CEO of Dots and Partner at Betaworks