PERSONAL BRANDING: YOUR UNIQUE SELLING POINT

Personal branding is the practice of strategically creating and managing a distinct and memorable image or reputation for oneself, typically with the goal of achieving personal and professional objectives. It involves showcasing one's unique qualities, skills, values, and personality traits to establish a strong and positive presence in the minds of others, whether in the context of career advancement, business endeavors, or personal growth. Personal branding encompasses various elements, including self-presentation, online presence, networking, storytelling, and reputation management, all aimed at shaping how individuals are perceived by their target audience and how they differentiate themselves from others.