The Co-Created: The Cultural Strategy That Redefined Pacsun by Brieane Olson is a culture-first guide to redefining brands through creativity, community, and real connection. Packed with insights on co-creation, Gen Z collaboration, and purpose-driven strategy, it breaks down how Pacsun evolved by building with its audience—not just for them. "Co-Created is Brie Olson’s love letter to culture and creativity—showing how listening and co-creation can transform not just a brand, but the world around it. Community as the new couture! That’s hot." — Paris Hilton