Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.