Online Fundraising Essentials / Edition 2 in Bloomington, MN

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add  interactivity, revenue-generating online events and funding opportunities to an organization’s website.
Important topics covered include:
Integrating fundraising into websites
Social media
Building lists
Online tools
Online donor engagement
Blogs
Online events
Online surveys
Online giving
Attracting prospective donors
Community building
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.