Painted fingernails and ever-changing looks, lucas pinheiro braathen branches out from the conventional image of an alpine skier. Aware that his eccentric ways and extra charisma are sometimes frowned upon in a sport environment that is often conservative, the norwegian world cup alpine ski racer purposefully wants to remove negative stigmas, remind others to have fun, and embrace difference. As a son of a norwegian father and a brazilian mother, his middle name ‘pinheiro’ is portuguese for pine tree. Paying tribute to his mother and his brazilian heritage with his social handles, lucas stands tall against the norm and wants to empower those who feel different, because different is cool. Suiting his ever-changing style, lucas will be racing in his two signature series goggles: flight path l and line miner l. The line miner goggle was created with the purpose of providing the ultimate in peripheral vision, with a cylindrical-style design. We were able to pull the goggle in closer