Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations / Edition 1 in Bloomington, MN

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.