What it is: A purple shampoo that neutralizes brassiness and targets everyday damage to reveal bright, evenly toned, and shiny blonds and grays. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Color Fading - Color Sage Key Benefits: - Brightens hair color and enhances shine - Neutralizes unwanted yellow tones and brassiness - Cares for everyday damage and defends against future breakage Highlighted Ingredients: - Bis-Aminopropyl Diglycol Dimaleate: Rebuilds broken and weakened bonds. What Else You Need to Know: This ultra-concentrated purple shampoo evens the tone of natural or color-treated blonds or grays—neutralizing unwanted brassiness for bright, shiny hair. The hydrating lather gently cleanses hair and enhances softness while targeting everyday damage for stronger, more resilient hair in one wash. Fragrance Description: Olaplex’s signature scent features uplifting notes of grapefruit, sugared mint, and sage. Clinical Results: In a test, compared to top purple shampoos, results showed: - 3X brighter hair In an independent consumer-perception study of 60 women with bleached/color-treated blond hair, when used as a system with No.5P (sold separately): - 90% agree hair was less brassy In a test, results showed the shampoo: - Repairs everyday damage in 1 wash and strengthens hair at a molecular level