What it is: A highly concentrated shampoo for medium to coarse hair that targets everyday damage to strengthen, reinforce, nourish, and boost shine in one wash. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Color Safe - Damage, Split Ends, and Breakage - Frizz Key Benefits: - Cares for everyday damage and defends against future breakage - Strengthens and reinforces bonds for more resilient hair - Replenishes hydration, enhances softness and shine, smooths, and reduces frizz Highlighted Ingredients: - Bis-Aminopropyl Diglycol Dimaleate: Patented and proven technology to restore broken bonds for stronger hair. - Gentle Blend of Coconut Oil-Derived Surfactants: For an easy, abundant lather that leaves the scalp and hair feeling hydrated. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free. What Else You Need to Know: This highly concentrated strengthening shampoo cares for everyday damage in one wash. The abundant lather gently cleanses and replenishes hydration, leaving hair soft. It’s shown to boost shine and reduce split ends and frizz. The formula is dermatologist tested, color safe, and suitable for chemically treated hair. Fragrance Description: Olaplex’s signature scent features uplifting notes of grapefruit, sugared mint, and sage. Clinical Results: In a test, after 1 wash, when used as a system with No.5 Bond Maintenance Shampoo (sold separately), results showed: - Repairs everyday damage and strengthens hair at a molecular level - Defends against future breakage and reduce split ends, frizz, and flyaways - 73% increase in hydration for soft, shiny, and more manageable hair