“Letter-a-week” may be a ubiquitous approach to teaching alphabet knowledge, but that doesn’t mean it’s an effective one. In No More Teaching a Letter a Week, early literacy researcher Dr. William Teale helps us understand that alphabet knowledge is more than letter recognition, and identifies research-based principles of effective alphabet instruction, which constitutes the foundation for phonics teaching and learning. Literacy coach Rebecca McKay shows us how to bring those principles to life through purposeful practices that invite children to create an identity through print. Children can and should do more than glue beans into the shape of a “B”; they need to learn how letters create words that carry meaning, so that they can, and do, use print to expand their understanding of the world and themselves.