This 59FIFTY teams up with Alpha Industries, bringing a rugged, military-inspired edge to New Era's flagship fitted style. An embroidered Dallas Cowboys logo brings the team's identity to the crown, while an Alpha Industries ribbon is safety-pinned to one side and a buttoned flap pocket is on the other as a nod to the brand's heritage in premium, utility-driven design. Solid, eyelet-detailed panels finish the look with the kind of durable, no-frills construction both brands are built on.
This 59FIFTY teams up with Alpha Industries, bringing a rugged, military-inspired edge to New Era's flagship fitted style. An embroidered Dallas Cowboys logo brings the team's identity to the crown, while an Alpha Industries ribbon is safety-pinned to one side and a buttoned flap pocket is on the other as a nod to the brand's heritage in premium, utility-driven design. Solid, eyelet-detailed panels finish the look with the kind of durable, no-frills construction both brands are built on.
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