Networking Is Dead: Making Connections That Matter

Are you hoping your next networking event will be the one? Collecting mountains of business cards? Having countless breakfasts and lunches? Thinking about what you give and get? Then your way of networking is dead. With social networks, teleconferencing, and webinars, you are able to meet more people in more ways than ever before. But that doesn’t mean you’re creating new possibilities through valuable connections. offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl show it’s the quality rather than the quantity of connections that counts. Their fable tells the story of connection expert Dan guiding Meredith, an outgoing social media expert, and Lance, a shy accountant, to build relationships that matter to them and their businesses. It shows an effective process that lets you: is an engaging story that provides easy-to-implement tips at the end of each chapter. This powerful combination of story and time-tested action steps provides a comprehensive roadmap to achieve even your toughest goals. Networking is dead, but making connections that matter will bring new possibilities to life for you and your organization.