Motion Media and Communication: The History of and Strategies for Influencing Audiences through Kinetic Visuals

Shelton tackles the fundamentals of motion media as communication devices. He focuses his narrative on communication principles that motivate audiences to achieve the show’s goal. His inventive and personal approach merges history of the media, communication analysis, and filmic design with professional experiences from his award-winning career. Told from the vantage point of a seasoned motion-media communicator, Shelton forgoes discussions of technology, tools, and the like. Rather, he presents a cohesive strategy for the effective design and production of goal-achieving motion-media shows. Included are twenty-six illustrations from great documentary filmmakers. And, there are nine Appendices comprised of multimedia flow charts, a communication analysis form, several script formats, and a list of the all-time great documentary films.