What it is: A primer that smooths skin for even makeup application and visibly plumps the skin to improve the look of fine lines and wrinkles.

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:
- Skin Perfecting Complex: Blend of rose extracts that work to moisturize, protect, and smooth skin.
- Minerals: Mineral-enriched water sourced from France known to decrease dullness.
- Glycerin: Attracts moisture to the skin for flawless makeup application.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This primer is made with over 85 percent skincare ingredients and provides 12 hours of extended wear and 24 hours of hydration while improving the look of skin during and after wear. It is also infused with minerals and glycerin, decreases dullness, and attracts moisture for flawless makeup application.

Clinical Results: After 3 weeks of consumer testing on 30 women using Pure Canvas Primer -Hydrating:
- 97% agree that the primer makes the skin feel soft and supple
- 91% agree that the primer helps skin stay moisturized all day
- 91% agree primer improves the quality of makeup wear