Millennial Donors: They're Not Who You Think They Are

The Millennial generation is the biggest generation in history–83 million men and women strong. Born between 1982 and 2000, Millennials are generous–but not in the ways you might think. Based on a study of Millennial donors across the United States, the United Kingdom, and Australia, Dunham+Company's shines a light on how your organization can engage and cultivate Millennial donors. It answers the questions: The Millennial generation isn't who you think they are. And this study gives you what you need to understand what makes Millennial donors tick–and shows you how to create advocates for your cause for many years to come.