Facts101 is your complete guide to Microeconomics and Behavior. In this book, you will learn topics such as Rational Consumer Choice, Individual and Market Demand, Applications of Rational Choice and Demand Theories, and The Economics of Information and Choice under Uncertainty plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.