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Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

Current price: $52.50
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Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

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