MASTER CHINESE BUSINESS CULTURE

We live in a time of multiple changes and dramatic upheavals. The world is at a historical turning point. The Western economic sector is facing unprecedented challenges. At the dawn of its growing influence, understanding China accurately is urgent. Mastering the Chinese business culture should be a priority. Assimilating Chinese business strategy, as taught in The Art of War and played in , is paramount. For Western companies, applying this knowledge in their relations with their Chinese partners is critical to achieving long-term business success with China. This practical guide reveals so many Chinese realities that are often unknown or ignored. It invites its readers to perceive China from a cultural point of view. The main topics covered are: China today, cross-cultural management in business implementation, Chinese business etiquette, and the impact of Confucianism. It provides information, analysis and recommendations in the hope that it will contribute to a better understanding between the West and the East, the West and China. www.qingshunzou.com