Home
Marketing Strategy: A Decision Focused Approach / Edition 8
![Marketing Strategy: A Decision Focused Approach / Edition 8](https://prodimage.images-bn.com/pimages/9780078028946_p0_v2_s600x595.jpg)
Marketing Strategy: A Decision Focused Approach / Edition 8
Current price: $182.75
Loading Inventory...
Size: OS
is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.