Marketing Residential Properties: The Science and the Magic is the very first ''how-to'' text to cover all of residential marketing--leasing and selling. It's the fourth in a series of real estate marketing books written by Laurence C. Harmon, CPM®, CRE, and Kathleen M. Harmon, CPM®, ARM®, pioneers and practitioners of residential marketing. This invaluable resource will inspire you to explore tactics and techniques beyond standard marketing and advertising strategies. You'll learn how to: Become a ''consultative'' leasing or selling agent. Explore your prospects' "buy" factors to match available housing products with your renters and buyers. Harness your demographic analysis to the power of Generational Marketing. Identify a definite target market for your residential products and then create a specific message that will bring them right to your doorstep. Develop fresh, innovative approaches proven to dramatically increase the number of residential housing units you lease or sell. Marketing Residential Properties: The Science and the Magic is a must-have for residential real estate novices and veterans alike!