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Marketing Research for Managers
Barnes and Noble
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Marketing Research for Managers in Bloomington, MN
Current price: $190.00
Marketing Research for Managers in Bloomington, MN
Current price: $190.00
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Size: Hardcover
The purpose of
Marketing Research for Managers
is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
Marketing Research for Managers
is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
The purpose of
Marketing Research for Managers
is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
Marketing Research for Managers
is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
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