Facts101 is your complete guide to Marketing , Real People, Real Choices. In this book, you will learn topics such as Strategic Market Planning, Market Research, Marketing Analytics: Welcome to the Era of Big Data, and Understand Consumer and Business Markets plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.