Marketing Management Essentials You Always Wanted To Know (Second Edition)

prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects such as SWOT . Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business. gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to: The Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations, across any and every industry.