Home
Marketing Loose Leaf
Marketing Loose Leaf in Bloomington, MN
Current price: $183.75
Loading Inventory...
Size: OS
Hunt
Marketing
emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1
st
new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on
student engagemen
t and
relevance
, a focus embodied in these four key benefits:
•
A
career focus
, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like
Career Tips,Executive Perspectives
and
Today’s Professional Interviews
make marketing relevant and engaging for the student and can found in every chapter.
Integration of key topics that are part of the daily fabric of marketing—
globalization, social media, ethics, and marketing analytics
. These are covered THROUGHOUT the product and not in a single chapter.
Seamlessly integrated results-driven technology. Shane Hunt
writes all of the Connect application exercises
and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage.
• The right content for a semester-long course. Chapters are
direct, concise,and approachable
in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
Marketing
emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1
st
new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on
student engagemen
t and
relevance
, a focus embodied in these four key benefits:
•
A
career focus
, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like
Career Tips,Executive Perspectives
and
Today’s Professional Interviews
make marketing relevant and engaging for the student and can found in every chapter.
Integration of key topics that are part of the daily fabric of marketing—
globalization, social media, ethics, and marketing analytics
. These are covered THROUGHOUT the product and not in a single chapter.
Seamlessly integrated results-driven technology. Shane Hunt
writes all of the Connect application exercises
and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage.
• The right content for a semester-long course. Chapters are
direct, concise,and approachable
in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
Shop Similar Products
