Marketing Loose Leaf

A , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like and make marketing relevant and engaging for the student and can found in every chapter. Integration of key topics that are part of the daily fabric of marketing— . These are covered THROUGHOUT the product and not in a single chapter. Seamlessly integrated results-driven technology. Shane Hunt and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.