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Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry

Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry
Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry

Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry

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The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy.

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