It's time to redefine precision and efficiency in your photography with the Manfrotto 12" EZYBalance Collapsible Balance Card. This essential tool is expertly crafted to assist photographers and videographers in achieving the perfect white balance and exposure, ensuring that every shot is a true representation of the scene before you.Dual-Sided Design for Optimal Control: The EZYBalance Card features a dual-sided design that serves as a masterful aid in color correction and exposure adjustment. The pure white side of the card acts as a reference point for your camera, enabling it to accurately balance colors for a flawless representation. Say goodbye to tedious post-processing adjustments and hello to authentic, vibrant colors captured in-camera.The reverse side boasts an 18% gray surface, a crucial standard for photographers aiming for spot-on exposure.