Managing Environmentally Sustainable Innovation: Insights from the Construction Industry / Edition 1

Firms and consumers play a central role in a sustainable business. Companies deliver what consumers buy and vice versa. In a sustainable paradigm, companies are able to develop and produce sustainably. Therefore, companies need new management concepts for sustainable investment, manufacturing, logistics and marketing and for sustainable management. In , Bossink evaluates the innovation chain in a process of five consecutive stages, articulates five levels at which people collectively manage the chain, and analyzes the interplay between the two. Acquainting the reader with the complexities of innovation, as well as which complexities are active in the management of environmental sustainability, this book offers guiding principles and a toolbox for the management of environmentally sustainable innovation in construction.