Home
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Current price: $170.00
Loading Inventory...
Size: Hardcover
This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.