Magazine Production / Edition 2

explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today. includes: • an introduction to the history, markets and audiences of magazines • explanations of the roles of publishers and advertising teams as part of the business of magazines • a comparison between print and new systems of digital circulation, with particular focus on mobile platforms; • guidance on setting up editorial teams, and best practice for producing feature, news and review copy • information on designing and laying out a title for print or digital distribution • legal and ethical issues affecting magazine editors and publishers • a consideration of the future of magazines.