Low Cost Carriers in Southeast Asia

The
 airline
 industry
 in
 Southeast
 Asia
 has
 been
 revolutionized
 in
 the
 last
 couple
 of
 years:
 with
 the
 emergence
 of
 Low
 Cost
 Carriers
 (LCCs)
 the
 region
 experienced 
a
 travel 
revolution
 and
 the
 airlines
 showed
 that
 the 
region
 is 
ripe 
for
 low
 cost
 travel.
 However,
 it
 has
 not
 been
 a
 smooth
 path
 for
 the
 LCCs:

 the lack of an overarching power to foster air transport deregulation and
 the
 low
 average
 income
 level
 in
 the
 region
 are often mentioned by
 critics
 when
 discussing
 the
 potential success
 of local
 LCCs.
 On
 the
 other
 hand,
 the 
pioneer 
among 
the 
LCCs of the region,
 Air
 Asia,
 has
 just
 completed
 another
 subsequent
 successful
 year
.
 The
 airline's
 growth
 and
 success
 depicts
 the
 enormous
 potential
 LCCs 
face 
when 
 emerging 
in
 the
 region.
 This
 books
 examines
 the
 characteristics
 of
 the
 Southeast
 Asian
 region
 in
 a
 LCC's
 perspective
 and
 identifies 
chances
 and
 challenges. It concludes with a positive
 and
 promising
 outlook
 on
 a
 dynamic
 market
 that
 buries
 enormous
 potential
 and
 already
 provides
 a
 sufficient
 environment
 for
 LCCs.