PEPTIDE PLUMPING VOLUME SHAMPOO 24.0OZ. Benefits: Clean, weightless lather: removes buildup without stripping, leaving hair soft and touchable. Root-to-tip volume: amaranth peptides create lift from the scalp up with clinically proven technology. Bond-strengthening power: B-Pro3 bond technology protects fine strands from damage and breakage. 5x fuller volume instantly*. 72 hours of long-lasting volume*. For all hair types but specially designed for those with fine or thin hair (or anyone that wants an extra dose of volume). Color safe. *lab-tested average result after just one use when Peptide Plumping Volume Shampoo, Conditioner & Spray used as a system vs. chemically-processed untreated control. Key Ingredients: Amaranth Peptides + Rice Protein: Create visible lift from the root up for fuller-looking hair. Coconut-Derived Cleansers: Remove buildup while keeping your natural oils intact for a clean, never-stripped feel. B-Pro3 Bond Technology: Derived from chia seeds and clinically proven to prevent, protect and repair the look of hair aging and damage. Peptide Frizz-Smoothing Complex: Delivers 72-hour humidity control* to keep hair soft, smooth, and bouncy. Formulated Without: Silicones. Sulfates (SLS/SLES). Parabens. Gluten. Phthalates.