Logos that Last: How to Create Iconic Visual Branding in Bloomington, MN

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in
Logos That Last
.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this
landmark guide for designers and brand strategists of any level
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in
Logos that Last
for the very first time. Learn how to
build great relationships with clients
, while
cultivating consistency and productivity
also includes:
Detailed case studies that follow designs from concept to completion
Tips for turning a good idea into a great logo
Strategies for extending a great logo into a dynamic brand system
Advice for turning your passion into your profession
With
, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.