What it is: A new ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear. Formulation Type: Volumizing, Curling, Lengthening Benefits: Long-wearing Highlighted Ingredients:  - Pro Vitamin B5: Protects and strengthens lashes over time.- Ceramide-Like Active: Nurtures and smooths the lash surface. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Infused with ceramide-like actives and Pro Vitamin B5 that nurture, smooth, protect, and strengthen lashes over time, this mascara also features a buildable, mistake-proof brush, while the rich and creamy texture ensures a clump-free result that lasts all day. This long-lasting and weightless mascara glides over the lash with a smooth, natural effect, making it easy to apply and remove. Clinical Results: In an instrumental test on 31 subjects, instantly:- 177% more volume In a clinical test on 25 subjects:- 75% more fan effect- 71% more curve- 70% more length