What it is: A tinted lash serum mascara with Platinum Lash Serum Cocktail for fuller, stronger lashes. Formulation Type: Volumizing, Curling, Lengthening Benefits: Long-wearing Highlighted Ingredients:  - Jojoba Seed Oil: Hydrates, strengthens, and protects lashes.- Vitamin E: Natural preservative that also acts as an emollient and antioxidant.- Biotin: Nourishes hair and lashes. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, and triclocarban. What Else You Need to Know: This mascara works like a serum with the Platinum Lash Serum Cocktail: Biotin, peptides, green tea, and nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length, and curl with up to 16-hour wear, 24-hour flake-free, smudge-proof magic—and 100 percent of wearers saw lifted, fuller lashes. Clinical Results: Based on a consumer panel studies:- 100% agree lashes look fuller, lifted, more voluminous and more curled- Clinically proven to volumize, lengthen, and curl lashes- 16-hour long-wear, 24-hour flake-free and smudge proof