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Leveraging Knowledge Assets: Success Factors of External Technology Commercialization
Leveraging Knowledge Assets: Success Factors of External Technology Commercialization
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Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.