What it is: A black mascara that delivers 90 percent more volume and holds the curl of your lashes in place for up to 12 hours for a captivating, full-fan effect.Formulation Type: VolumizingWhat Else You Need to Know: Housed in an elegant black tube with Gucci’s signature ribbed golden cap, Le Magnétisme Mascara is crafted with an all-in-one, lightweight yet creamy, buildable formula and a unique two-sided brush with 247 different-size bristles. The inner curve of the brush immediately curls the lashes, while the short and medium bristles of the outer curve coat the lashes with the perfect amount of product to volumize.Clinical Results: Clinical study on 32 false lashes:- 90% more volume- Up to 12 hours of curlIn a consumer test on 57 volunteers: - No flaking, smudging, clumping, or transferring