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Knowledge-Based Marketing: The 21st Century Competitive Edge / Edition 1

Knowledge-Based Marketing: The 21st Century Competitive Edge / Edition 1
Knowledge-Based Marketing: The 21st Century Competitive Edge / Edition 1

Knowledge-Based Marketing: The 21st Century Competitive Edge / Edition 1

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Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

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