Say goodbye to damaging hot tools and hello to healthy, bouncy hair with the KITSCH XL Heatless Curling Set. Say goodbye to damaging hot tools and hello to healthy, bouncy hair with the KITSCH XL Heatless Curling Set. After moving to Los Angeles to pursue her design aspirations, Cassandra Thurswell founded KITSCH at age 25 by working long hours, hand-cutting and tying her own ponytail holders, and filling over a hundred Tupperware containers with her handcrafted earrings and necklaces. Today, KITSCH has evolved into a global lifestyle brand and an accessory powerhouse that’s still driven by positivity and a feel-good purchase mentality.