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Kaufverhalten der Verbraucher
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Kaufverhalten der Verbraucher
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Kaufentscheidungsprozesse des Konsumenten
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Verhalten von älteren Verbrauchern
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Die Produkttreue der Konsumenten
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Die Struktur von Qualitätsurteilen und das Informationsverhalten von Konsumenten beim Kauf langlebiger Gebrauchsgüter
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Die neue Macht der Konsumenten
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Der Einfluss von Bildung auf das Verbraucherverhalten
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Auswirkung der Unterstützung durch Prominente auf das Kaufverhalten der Verbraucher
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Online-Informationsverhalten von Business-to-Business-Käufern
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Impulsives Kaufverhalten am Point of Sale
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Die Verarbeitung von Preisinformationen durch Konsumenten
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Bewusster Konsum
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Verbraucher- und Geschäftsverhalten im Kontext von NLP
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