Joyful Poinsettia by SWAROVSKI in Bloomington, MN

More About Swarovski at Mall of America®

Swarovski was founded on a vision to be distinctly bold, innovative, spirited, and creative. The company’s leadership and legacy of success reflect its dedication to this vision since being founded in 1895. Our commitment to shaping transformation while expressing the most unique qualities of our DNA is what truly sets Swarovski apart. Swarovski is delighted and proud to introduce a creative and bold new vision that celebrates a myriad of expressions in crystal. The new Swarovski, under the helm of Creative Director, Giovanna Engelbert, debuts with a joyful universe of possibilities that invites you to “ignite your dreams.” WonderLab is a radically inclusive laboratory of creativity that encourages the world to embrace individuality and engage in personal fantasy. The laboratory ignites your confidence to proudly embrace your ingenuity and to proudly show the world your true self. This new venture transcends product into entirely new experiences. An explosive approach to color, size, and styling, combined with captivating new store concepts across the globe, WonderLab is transforming the way Swarovski is perceived. This promises to be a distinctive new vision for generations to come.