Joico Defy Damage Protective Shampoo

Defy Damage Protective Shampoo - BenefitsYou want to maintain over 90% of color vibrancy**Gently sloughs away dirt and debris without roughing up the hair cuticle*Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo5X stronger hair*80% less breakage*Leaves hair soft, shiny, and healthyDecadently rich lather for a luxurious cleansing experienceSee results after the very first use**After 10 shampoos; when using Defy Damage Protective Shampoo and MasqueKey IngredientsProtective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal. - Defy Damage Protective Shampoo