TABLE OF CONTENTSINTRODUCTION: WHAT IS TWITTER, AND WHY SHOULD YOU BE INTERESTED IN IT? 1 WHAT DO YOU DO WHEN YOU’VE JOINED? FILLING OUT YOUR BIO WHY YOU SHOULDN’T PROTECT YOUR UPDATES UPLOADING YOUR PICTURE DESIGNING YOUR PAGE START TWEETING! 2 UNDERSTANDING YOUR HOME PAGE FOLLOWING FOLLOWERS UPDATES @USERNAME DIRECT MESSAGES FAVORITES 3 USING TWITTER FOR MARKETING PURPOSES THE FIRST RULE OF MARKETING WHO ARE YOU MARKETING TO? HOW TO FIND PEOPLE TO FOLLOW HOW DO YOU MAKE SURE YOU DON’T LOSE FOLLOWERS? HASHTAGS KEYWORDS ADVERTISING YOUR TWITTER STATUS ELSEWHERE TO GET EVEN MORE FOLLOWERS CONCLUSION: ESTABLISHING A PRESENCE