It's Not Rocket Science: Using Marketing to Build a Sustainable Business

was originally released in 1997...at a time when dot coms were just starting to inch towards the headlines, possibilities seemed endless and the word "recession" was hidden deep in the vocabulary of a forgotten era. The message Mitchell Gooze hammered home in 1997 was that marketing, when carefully thought through and carefully implemented could build a sustainable and predicatable business. In other words, marketing was a tool that could build a business which WOULD be around in 2001. But, as we release the paperback edition of this successful book, the business landscape looks vastly different. The dot commers have spent their big budgets...mom and pop stores are no longer botiques in vogue, but stores facing extinction...and executives are looking around wondering what happened and what can be done to stop the downward spiral. The strategies, thought-processes, and practical wisdom passed along in ring true now more than ever. Forget Buzz Marketing, Grass Roots Marketing, Niche Marketing...This is Marketing 101! Think of "Rocket Science" as a refresher course in Common-Sense Marketing!