Investment Decisions in Small Business

Author Martin B. Solomon Jr. compares two theoretically sound formulas—present value and the discounted rate of return—with simpler methods of calculating the returns on investments. The superiority of the refined methods, he points out, is practically nullified under the usual conditions of uncertainty. The primary need of the small businessman, Solomon concludes, is not for better methods of ranking alternatives but for the reservation of a portion of his time for seeking a variety of investment opportunities through the greater exercise of imagination and creativity.