This textbook is therefore written with the above commentary in mind, it is the intention to present the essentials of international marketing. The additional learning that students gain comes from the research and classroom presentations and reports conducted by the students. This textbook therefore provides the framework for learning the subjectmatter of international marketing, and more enhanced learning is provided by participative student engagement. This textbook is accordinly written to be in alignment with this preferred teaching style that requires contributionas by the students to enhance the learning obtained in the course.