International Business: Concepts, Cases and Exercises

International Business is a comprehensive and pedagogically rich introduction to the world of doing business and management in an international context. Ideal for audiences new to the subject, the book examines how international business is connected to international development, aspects of international affairs, international accounting, trade metrics, representation of developing countries and emerging technologies. The book explains how international business concepts and realities apply differently across developed and emerging countries, as well as the legacy of colonial impact. It also looks at new trends in international business such as market entry strategies, economic integration and globalization. The book is particularly engaged with the challenges and opportunities presented by disruptive and emerging technologies as well as the effect of public policy on international business and trade.