This book will become required reading for C-level executives, directors, seasoned event professionals, and those choosing to pursue experiential marketing and event careers. The author shares his strategic approach and simple 7-step methodology for creating high-impact meetings that increase business performance. Take action to begin hosting face-to-face meetings that align your stakeholders, implement corporate strategy, engage your customers, and fully transform your business.This book will become required reading for C-level executives, directors, seasoned event professionals, and those choosing to pursue experiential marketing and event careers. The author shares his strategic approach and simple 7-step methodology for creating high-impact meetings that increase business performance. Take action to begin hosting face-to-face meetings that align your stakeholders, implement corporate strategy, engage your customers, and fully transform your business.