Here's what I know for sure; to be known in the market, to get clients and achieve a turnover of R1mil, don't just happen by chance - it requires intentional planning and execution. It is my dream to see entrepreneurs becoming the 'working class' in their own businesses and being the CEOs not only on business cards, but CEOs of sustainable businesses that can pay them a salary, afford to hire a team, has an office and a substantial revenue. In the book, I share my learnings (condensed into 10 lessons) from my over 5 years of experience working full-time in the startup community both as an entrepreneur and an entrepreneurial success enabler. The lessons are practical and paradigm shifting intended to give entrepreneurs and SMME operators actionable tips that they can implement immediately to advance their own entrepreneurship skills and unlock the growth of their businesses.