ILIA Fullest Volumizing Mascara - Classic Black in Bloomington, MN

FULLEST VOLUME MASCARA CLASSIC BLACK. Benefits: Violin-shaped brush with flexible nylon micro-bristles. Thickens + defines. Buildable, nourishing formula. Flake + smudge-resistant. Removes easily with cleanser. Safe for sensitive eyes + contact lenses. Formulated without fragrance. New lighter, mono-material tube reduces carbon emissions by 39% and waste by up to 22%*. *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate. 2021 Refinery29 Beauty Innovator Award. Key Ingredients: Arginine (Keratin) - Haircare hero that supports visibly fuller lashes. Provitamin B5 - Nourishes to promote thicker-looking lashes. Weightless Wax Blend - Adds full, flexible body without the weight. Research Results: 100% agreed it made their lashes look fuller and more voluminous. 100% agreed it didn't feel heavy on their lashes. 97% agreed it didn't flake or crumble. 94% agreed it didn't smudge. In a consumer perception test with 32 participants.